Logo Design for Small Businesses

The foundation of any small business is their image or their logo. An idea for a business starts with a picture in one's mind, a vision. A good graphic designer can extract that vision from their client and put it into a logo design. I have seen way too many logos for small businesses that look "cookie cutter", like they were copied off a box or out of a magazine. A logo is what pulls a customer to a small business, it tells a story. It doesn't just tell any story. It should speak volumes about what the company does, services it offers, what it stands for or its culture. A logo is in a sense the heart of a small business, well, any business really. I mean where would Nike be with out the famous swoosh logo? Would you know who McDonalds is without their famous golden arch logo design? Would your Macbook be the same without that glowing Apple logo design on it? No, of course not. Read more