Announcing Our New WP Align Service

WP Align - Wordpress Maintenance & Support

Contact: Dave Carlson FOR IMMEDIATE RELEASE
Tel. 678.369.1012
Email: hello@wpalign.com
Date: 6/13/2016

DISTINCT DESIGN COMPANY CELEBRATES 5TH ANNIVERSARY BY LAUNCHING NEW SERVICE TO SAVE BUSINESS OWNERS TIME

WP Align - Aligning Your Goals With Our Expertise

Cumming, GA – June 13, 2016 – Distinct Design Company, LLC (www.distinctdesignco.com): today announced the launch of a new service. The new service, WP Align is targeted at businesses that use Wordpress CMS to run their websites. The WP Align service takes care of all the day to day tasks that get overlooked by many businesses. From Wordpress updates, plugin updates to Sucuri scans and daily backups your Wordpress site is always up-to-date, monitored and backed up.

“The WP Align service doesn’t stop there. In addition to updates, back ups and database optimization, we offer plans that include “small jobs”. Small jobs consist of work done on your website that are completed in 30 minutes or less. We spent a great deal of time designing plans that cover all of the tasks that need to be performed on a Wordpress site while combining that with our experts that can make changes and updates to your content for you. This not only gives you piece of mind but also frees up time for you to focus on your business.”said Dave Carlson, Distinct Design Company’s Creative Director & Founder.

With the service, we are also launching a brand new website specifically for WP Align (www.wpalign.com). This new website is clean, easy to navigate and as with all of the websites we build, it is responsive to work on tablets and smartphones. There you can sign up for one of our plans or chat with one of our support superheroes. Start saving time and focusing on your business today.

About Distinct Design Company

Distinct Design Company is a North Georgia Creative firm focusing on web design, logo design, Wordpress support, small jobs & maintenance. With over 15 years experience in web and logo design we offer insight and unique ideas that will help you grow your business. We are not the bigger guys. The bigger guys have overhead. The bigger guys have tens or even hundreds of employees. In our experience the bigger guys will overcharge, make false promises, and leave you with nothing at the end. Distinct Design Company isn’t that company. We are small. We are agile. We take risks and try the unexpected in order to create fresh and cutting edge websites and logos that set you apart from others in the crowd. To learn more visit www.distinctdesignco.com, or call us at 678.369.1012]

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WPAlign Release


Distinct Design Now Offering SSL Certificates

Distinct Design Company SSL Certificates

FOR IMMEDIATE RELEASE:

Distinct Design Company Now Offering SSL Certificates from Leading Brands

[Cumming, GA – 2/9/2016] – Distinct Design Company has announced the inclusion of SSL certificates into their services portfolio. After partnering with some of the leading Certificate Authorities (CAs) in the world like RapidSSL, GeoTrust, Comodo, Symantec, Thawte, and Certum, Distinct Design Company will be able to offer these trusted certificates at lower rates than buying direct. Their SSL offerings will include Extended Validation (EV), Organization Validated (OV), and Domain Validation (DV) certificates, along with Multi Domain, Wildcard, Code Signing, and Unified Communication Certificates (UCC).

“We always strive to offer services for small businesses and start ups that make life easier for the entrepreneur,” said Dave Carlson, Creative Director & Founder of Distinct Design Company. “with the addition of our SSL certificate services, we are assisting entrepreneurs and small business owners with adding trust to their website while protecting their customers’ information.”

By adding SSL certificates to their portfolio of services, Distinct Design Company hopes to help their customers increase their trust online, as well as providing a more secure web experience for their users. SSL certificates are digital security protocols that encrypt important information sent from a browser to a server, like credit card numbers, usernames, passwords, and more. These certificates are a must for ecommerce sites and any other website that requires a user to enter information. Also, any company that wants to increase the trust in their website should consider installing an SSL certificate, as they activate certain browser indicators like the padlock display, company information, and the green address bar.

About Distinct Design Company

Distinct Design Company is a North Georgia Creative firm focusing on web design, logo design, website maintenance and managed web hosting. With over 15 years experience in web and logo design we offer insight and unique ideas that will help you grow your business. We are not the bigger guys. The bigger guys have overhead. The bigger guys have tens or even hundreds of employees. In our experience the bigger guys will overcharge, make false promises, and leave you with nothing at the end. Distinct Design Company isn’t that company. We are small. We are agile. We take risks and try the unexpected in order to create fresh and cutting edge websites and logos that set you apart from others in the crowd. For more information about Distinct Design Company’s services visit www.distinctdesigncompany.com

 


Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn't work for them. The reason it didn't work is that they didn't pick up a map and follow it!

You don't have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn't everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner's map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don't even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don't just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it's price, sell reprint rights to others, set up an affiliate program, etc. Don't tell me you can't do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don't just jump past this opportunity and say it can't be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 - $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn't offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions...especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy's web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour...anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn't consider going on a trip without a map. So don't try to go it alone online without a map.
Terry Dean's Brand New Fr-e eBook, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof


The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.


Logo Design for Small Businesses

The foundation of any small business is their image or their logo. An idea for a business starts with a picture in one's mind, a vision. A good graphic designer can extract that vision from their client and put it into a logo design. I have seen way too many logos for small businesses that look "cookie cutter", like they were copied off a box or out of a magazine. A logo is what pulls a customer to a small business, it tells a story. It doesn't just tell any story. It should speak volumes about what the company does, services it offers, what it stands for or its culture. A logo is in a sense the heart of a small business, well, any business really. I mean where would Nike be with out the famous swoosh logo? Would you know who McDonalds is without their famous golden arch logo design? Would your Macbook be the same without that glowing Apple logo design on it? No, of course not. Read more


Does your web designer have any true business experience?

It never ceases to amaze me how many companies large and small hire a web designer with zero business experience. A website is a valuable business asset and your web design firm should have a good background in business so they can truly build you a site that will positively effect your business sales and profits. They should be able to guide you in your web presence promotions. More importantly, they should be able to listen to your needs and goals, communicate their ideas and create solutions that will help you grow your business.Read more


Can You Call Your Web Developer?

Can you call your web developer to discuss your website?

I am not sure why it is but I hear from clients everyday how so many web developers don't have a phone. I too have noticed that with so many freelancers, there seems to be a new trend of web designers/web developers operating strictly by email. With 14 years of experience I cannot imagine how this would fit into the creative process.  Read more


Paypal introduces new mobile payment system

paypalPaypal has finally made it into the mobile payment market after being beat to the punch by the likes of Square and Intuit. PayPal may be late to the party but they have a more recognizable name in the world of payment systems and that may just be enough to push them to the front of the line. Besides their name, they’re also offering merchants a 2.7% flat rate on transactions versus the 2.75% offered by Square. PayPal didn’t stop there either, launching a full on geometrical attack by choosing a triangle as the shape of choice for their card reader dongle.Read more


Facebook Chat is available Everywhere

Facebook chat is available for those who use Macs(ichat) or even those who use Google chat. You can now integrate facebook chat into those apps even when you aren't on facebook! If you are using a multi-protocol IM client such as Pidgin, Adium, or iChat, set-up is really easy—you just add a new Jabber or XMPP account, the username being your username@chat.facebook.com, with your password being the same as your Facebook password. If you still haven't gotten a Facebook username (the tag that appears after www.facebook.com/ for your profile page) you'll need to go to your Settings page to enable it.Read more


Steve Jobs, brilliant, innovative & driven

 

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

"Stay Hungry, Stay Foolish!"

Rest In Peace, Steve Jobs