It never ceases to amaze me how many companies large and small hire a web designer with zero business experience. A website is a valuable business asset and your web design firm should have a good background in business so they can truly build you a site that will positively effect your business sales and profits. They should be able to guide you in your web presence promotions. More importantly, they should be able to listen to your needs and goals, communicate their ideas and create solutions that will help you grow your business.

Your website should have three main areas. Think of these in a triangle with the top or the pinnacle being the central objective. This is what your visitor will ideally take away from visiting your web site. It should be the objective with the highest revenue potential. The second layer are actions that visitors can do to reach the central objective. While they are indirectly related to your business goals they have lower revenue potential. The third level or the base of your goal triangle should be tertiary objectives and while they won’t contribute to your business goals or revenue they are necessary to your web site.

Overall, your web designer or web design firm need to be able to understand, communicate and create three things to your web site visitors.

  1. Why you are here.
  2. What you can do here.
  3. What you should do.


The problem with a web designer will little or no business experience is they have no idea what these objectives mean and have no idea why they are even important to your business. And if they can’t do that they cannot create a site for your business that will help you grow your business. Here at Distinct Design Company we have over 22 years of business management experience at different levels of management. This gives us a unique perspective, the ability to truly understand your business goals and the knowledge to build your web site that will help you meet your goals and grow your business. Are you ready to grow your business effectively? If the answer is yes, give us a call so we can meet with you, create solid objectives and match you to a web designer, with business experience, that will create your new web site.